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Fox's Biscuits Product Launch Requires Efficient Wrapper

May 30, 2014

Fox’s Biscuits, one of the UK’s leading biscuit manufacturers, located in Batley in the UK, has recently purchased a new Rose Forgrove Merlin HSE flow wrapper from HayssenSandiacre.

Fox’s Biscuits, who are part of the 2 Sisters Food Group, a food manufacturer with 47 sites based throughout Europe, have been working in partnership with HayssenSandiacre on their Caffè project to assist with a new product launch. Their recently purchased Merlin HSE is currently packing Thins and Snaps in trays, through a hand-fed line. 

Fox’s Biscuits is an existing Rose Forgrove customer, with over 5 flow wrappers on site in Batley, Leeds.

Chris Rogers, Project Engineer at Fox’s Biscuits in Batley, explained why they opted for the Merlin HSE flow wrapper, “Partnering with Rose Forgrove for this project could not have gone more smoothly. The installation was carried out professionally, efficiently and on time. HayssenSandiacre promised us a machine on a short lead time. This was essential to enable us to meet consumer demand and the launch of our new product.”

According to Chris Rogers, having the opportunity to utilise HayssenSandiacre’s well-equipped technology centre was a key factor in deciding on pack specification. “HayssenSandiacre assisted with all initial products and packaging trials, ensuring a high seal integrity.”

Fox’s Biscuits Merlin HSE is producing packs at a throughput of approximately 70 packs per minute.